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The Best Decision I Ever Made – New @properties Franchisees Share the LOVE

CHICAGO and LAS VEGAS (October 26, 2021) – One year ago, @properties launched its franchise division, and in February the firm signed its first franchise affiliate in Detroit. Since then, the company has been quickly moving towards its goal of becoming a national brand, onboarding brokerages in Texas, Indiana and Wisconsin, with more to come before the end of 2021.

As a company, @properties prides itself on its people- and collaboration-focused corporate culture. Thus, @properties’ co-founder, Thad Wong, said, “It’s incredibly important to the company to grow the right way, carefully selecting affiliates with a similar culture and spirit that aligns with the @properties’ brand.”

Overwhelmingly, franchisees are attracted to @properties’ best-in-class technology, original coaching and training programs and award-winning marketing. Although each of the franchise markets is unique, the past year has proven that @properties’ brand translates into success across the country.

At the company’s recent Franchise Opportunity Summit in Chicago, franchisees shared their thoughts on their first few months with the @properties brand:

• “Our agents tell me they are incredibly grateful because joining @properties has elevated their business. It’s by far the best decision we’ve made as an organization.” – Eric Wahlstrom, co-owner and principal broker, @properties Detroit, whose agency has seen its annual sales volume triple since joining @properties
• “With increasing competition in our market, @properties’ technology solutions give our agents a real competitive advantage. But even before we thought about the tech and the training, we knew that @properties’ culture aligned with who we are.”— Rex Fischer, co-owner, @properties Indianapolis
• “What attracted me to @properties was the technology integration, which makes all of our agents’ lives so much easier.” – Piper Young, partner and vice president of strategic partnerships, @properties Dallas
• “@properties’ marketing and branding is truly a step above – it really helps us stand out from other brokerages.” – Tina Weisensel, Realtor – The Bill Favre Team, @properties La Crosse, Wis.

@properties will be leading a Learning Lab, hosted by Kevin Van Eck, executive vice president of innovation and education, at this year’s Inman Connect conference. Agencies looking to learn more about franchising with @properties can contact Chris Lim, president and head of brand growth, at chrislim@atproperties.com. Chris will be on-site during the conference and is available for meetings.

About @properties

Established in 2000, @properties ranks 8th on the REAL Trends 500 list of the largest residential brokerage firms in the U.S. by sales volume. During the past decade, @properties has developed a proprietary suite of integrated technology applications called pl@tform™, which includes marketing, transaction-management and client-relationship management systems, and recently launched a nationwide franchise. @properties and its affiliated companies, Ansley Real Estate and Nest Realty, have over 4,000 agents and 75 offices in 10 states. @properties is also an owner of Proper Title, a title insurance firm, and Proper Rate, an independent mortgage lender. For more information, visit www.atproperties.com.